Senior Product Marketing Manager - Team Xbox Supporting Undead Labs

Marketing · Seattle, Washington
Department Marketing
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor

(Cross-posting from Microsoft Jobs Site, as this role supports Undead Labs directly)

Our mission at Team Xbox is to inspire and engage every gamer on the planet with interactive and imaginative experiences. Our vision is to empower gamers to play the games they want, with the people they want, on the devices they want.

We are passionate about our mission, our vision, and delighting Xbox fans worldwide. We are looking for people who believe in our mission and will strengthen our culture, people with exceptional skill and capabilities, and those with new perspectives that will strengthen our team.

Undead Labs is looking for a passionate senior product marketer to join our team. We are looking for someone who is a proven and passionate marketer and has affinity for gaming and marketing across multiple platforms from console to PC. In this role, you will be responsible for the development of the brand strategy and communications to grow audience and fandom for Undead Labs, State of Decay, and any future studio-developed products. Additionally, you will provide thought-leadership by acting as the voice of the player while partnering with both the studio’s leadership team and Xbox Game Studios’ Marketing organization. 

At Undead Labs, we work in highly collaborative, cross-discipline teams because we understand that the best ideas are ones we generate together. We are creators of the hit survival-fantasy franchise State of Decay, played by millions, and we operate independently as part of a network of first-party Microsoft studios. We have a rich history of entrepreneurship and empowerment that will carry us forward as we reach new levels of quality, ambition, and polish.


  • Partner with the Marketing teams at Xbox and the studio’s leadership team to create and drive multi-year product roadmaps and related live services to grow audience, increase engagement, and make fans for life
  • Lead positioning, consumer targeting, and product messaging to drive brand growth, content development, and go-to-market strategies
  • Build, direct, inform, and inspire integrated marketing communications, events, and programs that are unique and deliver a differentiated voice for the brand
  • Use player data, market and competitive analysis, and other insights to drive strategic decisions and outcomes
  • Partner with the Xbox Game Studios global, cross-functional marketing and publishing organization to align, integrate, and leverage Xbox owned channels
  • Drive partnership opportunities that create culturally resonant moments for our audience
  • Coach and grow an internal team of communications professionals
  • Collaborate with other studio leaders to help steer the studio, resolve problems, and model studio values
  • Define and own annual marketing budget
  • Model a diverse and inclusive culture
  • Value integrity, act ethically and maintain the confidentiality of sensitive information



We are looking for an innovative, creative, and collaborative marketer looking for their next challenge -- ideally someone who enjoys bringing consumer insights to life with innovative programs meant to delight fans while working in a small studio environment focused on orchestrating executional excellence. 

  • Proven leadership of brand development and the delivery integrated marketing campaigns
  • Proven ability to lead and partner with game studios and creative teams
  • 10+ years of consumer product or brand marketing experience with a demonstrated track record of planning and executing creative marketing programs
  • 4+ years of experience developing, presenting, and launching PC and console game/brand strategies and roll out plans
  • Impeccable project management skills and a high degree of comfort in managing multiple projects
  • A strong, foundational understanding of both consumer insights and business analytics
  • Excellent analytical, verbal, and written communication and presentation skills with a proven ability to work collaboratively across a number of internal and external teams
  • Results-oriented, self-motivated, extremely organized, and detail-oriented leader with experience managing others


Physical Requirements

  • Close vision to monitors and screens, consistently working on computer equipment such as keyboards and monitors, long periods of sitting.
  • Noise levels are low to moderate in the work environment.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.  We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

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  • Location
    Seattle, Washington
  • Department
  • Employment Type
  • Minimum Experience
    Senior Manager/Supervisor